Our goal is to learn more about enhancing the consumer experience through our unique partnership with Simms at The River’s Edge and bring those findings to specialty fly and conventional retailers across the country. “We are so lucky to have over valued 500 valued specialty partners across the country. “Partners like The River’s Edge have been a significant component to Simms success over the last 40 years,” said Mike Moore, Simms chief revenue officer. Their approach, expertise and commitment to providing anglers with the best experience possible has greatly contributed to the longevity, growth, and reputation our business has achieved.”Īs the industry continues to change and evolve, so too have the collective strategies and business practices of both brands, all to enhance the customer experience. “In addition to consistently designing and developing the best fishing gear and apparel, Simms has also served as an invaluable consultant.
“Since the first day we opened our doors, Simms has been a critical partner in our success,” said Dan Lohmiller, former co-owner of The River’s Edge. With the rapid rise of interest in fishing the industry has seen over the course of the past two years, the time was right for Simms and The River’s Edge to take the next step and finalize a plan that has been in place with those initial conversations.
This salary trends is based on salaries posted anonymously by The Rivers Edge. In October of 2019, Simms announced an initial investment in their longtime specialty retail partner. Average hourly pay for The Rivers Edge Fly Shop Retail Sales Associate: 16. The ownership conversation between Simms and The River’s Edge has been an ongoing dialogue. We couldn’t be more honored to carry the torch and continue the legacy The River’s Edge has built right here in Bozeman.” “This transaction is the next logical step for Simms to get closer to, and better understand, the wants and needs of all anglers. They are not only the heart and soul of our business, but they are also the heart and soul of our industry,” said Simms CEO, Casey Sheahan. They are the catalysts that build unique communities. They are sources of information and intel. “Fly shops are so much more than just a place to purchase gear. The recent change in ownership will give Simms better insight on the retail landscape, allow Simms to explore new and innovative merchandising strategies and receive direct product feedback from their consumers in order to better serve a vast wholesale and retail network.
#Rivers edge fly shop full
This transaction doesn’t change the primary focus of The River’s Edge-to provide customers with the best retail experience possible, which includes carrying a full range of categories, from wooly buggers and waders to fly rods and rainwear. With two locations in Bozeman, often described as the trout fishing capital of America, The River’s Edge offers a full-service experience-from guided Montana fly fishing trips, to fly tying and casting instruction, to expert product and fishing advice. Established in 1983, The River’s Edge has been the headquarters for Montana fly fishing since its inception. 11 the acquisition of longtime Bozeman-based fly shop, The River’s Edge. We love our friends in Bozeman! And our goal is to provide the same exceptional, concierge-level service and extraordinary collection high-quality products.An industry leader commits to specialty retail for the long haulīOZEMAN – Fly-fishing gear manufacturer Simms Fishing Products, announced on Jan. Yes, we’re near the river, but the name is more of a tribute and a goal. At that moment, I decided on a name: River’s Edge Optical. They were experts on the equipment, even offering tips where to land the best trout.Īfter returning home, I was on the 17th green at the Dunes, looking out over the river. The selection, quality and brands were impressive, but what stuck in my memory was the service. The shop was exactly what a fly fisherman would love, with a well-chosen inventory that catered to its customers, providing not only exactly what they needed, but exactly what they wanted.
#Rivers edge fly shop license
Visiting Bozeman, Montana with my brother, he took me to a fly fishing shop called The River’s Edge where I could pick up my license and gear-up for the fishing trip. That was also the year when I started what’s become a favorite hobby – fly fishing. Although practically perched on the banks of the Missouri River, that’s not exactly where the name originated.Īfter founding Dunes Eye Consultants in 2003, we were looking for an appropriate name for our optical center. The beginning of the River’s Edge Optical story is an unusual one.
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